Project: Smart CRS

Client: YKO


Mechnical Engineering

Colour Material Finish

Conceptual Design


Human Factors

Innovation Strategy

Market Intelligence

Red Dot Award – Design Concept Winner

See our award winning concept here.

The design sought to create a child restraint system that drew upon styling trends from emerging automotive styles by brands such as Lamborghini and Lexus.

The design represents an emotional response to these styling trends, in addition to interactive features that enhance the user experience of the product.

Automotive materials; carbon fibre reinforced polymers (CFRP), aluminium, translucent plastics and smart fabrics are all commonly used and feature profoundly in this concept.

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