UK +44 1386 426100China +86 21 6083 2625DGS Project +39 3392 104130

Can new materials enhance brand positioning in strollers?


The strength of fashion and brand power is now a key factor in driving stroller sales. Creating stroller envy enables brand distributors to command a higher price for their products in a saturated marketplace and new materials can help their stroller stand out from the crowd. There has been a massive increase in the demand…

Industrial Designer Adds New Talent To JMDA Team


JMDA Design welcomes Gareth Wyn-Thomas to the team as their new Industrial Designer, bringing with him a wealth of knowledge and his unique experience in the transport sector. Adding to their team of product designers and design engineers based at their Head Office in Pershore, Worcestershire, Gareth’s appointment adds a new dimension to the team’s…

Is integrated styling a key factor in stroller design?


The stroller industry has seen a dramatic increase in sales, particularly online due to the impact of the COVID-19 pandemic and with this the drive for uniqueness, attention to detail and overall integrated styling. The saying ‘you never get a second chance to make a first impression’ has never been more relevant as it is…

The importance of unique stroller design in the nursery industry


Long-gone are the days that finding a low-cost copy of an existing stroller design would satisfy manufacturers. Having a unique product that stands out from the crowd is now the key to success. By reflecting on past designs and breaking boundaries, new markets can be explored and made profitable. But why is a unique stroller…