Using mood boards

Using mood boards and briefing to bring an idea to life

The people behind the mood board is the real key to making a product come to life and this is how JMDA use this part of the process to realise innovative design:

Why use mood boards and briefing?

This is the practice of collating and sorting all the references and ideas from the initial brainstorming into a collection of images and notes that will make the foundations of the new project. The different images help to create the “Mood” for the project, and the designer will present different styles and aesthetic options, such as sporty, dynamic, elegant, refined, minimalistic, decorated, etc… , for the customer to consider or approve on.

The notes instead are a collection of random ideas (rough sketches or shorts texts), that can either aim to solve specific issues or problems, or even improve existing functions and features. Lateral or out-of-the-box thinking are fundamental in this phase and there is no “silly idea”. Something completely abstract can, in fact, spark another member of the creative team with a problem-solving solution.

Mood boards created with teamwork
Mood boards are usually created as a team or a pool of creative people and this is the first stage where the customer is usually brought into the design process, so that they can have a hint and a glance at the new directions and innovations that can be brought to the table.

Furthermore, it’s also an opportunity to gain some initial feedback from the customer, who can either approve the new direction, or alternatively steer away from it, as it doesn’t necessarily fit into the brand identity, or budget for the project.

If you are new to product design but have a great idea but don’t know how to make it happen, our next webinar will give you insight into the full product design process, register for the next JMDA webinar here>>>>

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