ESI Prototyping of Child Car Seats

JMDA and ESI Group team up to enable the Virtual Prototyping of Child Car Seats

JMDA, global child car seat design and development specialist, and ESI Group, pioneer and world-leading solution provider in Virtual Prototyping software and services for manufacturing industries, announce their strategic partnership.

By signing this agreement, JMDA, based in Worcestershire, UK, and ESI Group, headquarters in Paris, France, are joining forces to enable child car seat manufacturers to reach new levels of technical understanding and to achieve design excellence. The main benefit of combining child car seat design and virtual prototyping, through the use of ESI’s Virtual Seat Solution, is to virtually test the proposed design and gain additional information about product performance and compliance in a test situation, before committing to major investments. The seat and its restraint system can be optimised early on in the design phase to reach higher performance levels, while reducing product development and manufacturing costs altogether.

Derrick Barker, Managing Director of JMDA, says: “Our alliance with ESI Group is an important landmark in JMDA’s history, marrying together our vast experience in child restraint design and development with state-of-the-art simulation software, Virtual Seat Solution. It opens up fresh opportunities to innovate, prove new concepts, test the limits and establish sound due diligence evaluations for new designs. We can also research the impact of planned changes in regulations to further support the industry”. Derrick adds, “Working together with ESI, we have over 65 years of combined technical capability which we will continue to use to help evolve product design and ultimately make child car seats even safer!”.

General Manager of ESI UK, Marco Aloe explains “As leader in Virtual Prototyping for the automotive industry for over 40 years, ESI proposes a wide range of multi-domain simulation solutions, including Virtual Seat Solution: a unique software solution to design and develop car seats completely virtually, from end-to-end. For our partner JMDA as for other industry players, ESI’s Virtual Prototyping solutions provide the best method available to catch up with the fast evolving regulations, and to launch new innovations within the time and budget available. Working hand in hand with JMDA, we are looking forward to strengthening the expertise that enables us to respond to the specific needs of the child restraint market.”

Award winning JMDA are about to celebrate their 25th year in business and continue to expand their UK Head Office and their second office in Shanghai, China. Their dominance in child car seat design continues to grow with new partnerships with manufacturers and major retailers, to help shape the future of the industry and support changes in regulations.

For more information about JMDA’s strategic partnership with ESI email [email protected] or call +44 (0) 1386 426100.

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