‘No Need To Speed’ This Road Safety Week
On Road Safety Week which runs from 16th to 22nd November, JMDA Design are reflecting on the safety of our roads and the importance of speed which is a major contributor of road traffic accidents.
Coordinated by Brake the road safety charity, Road Safety Week is the UK’s biggest road safety event with this year’s focus being ‘NO NEED TO SPEED’. The theme this year reflects the fact that speed contributes to one in five fatal crashes in the UK.
As JMDA Design is a global leader in child car seat design and child restraint systems (CRS), the importance of increasing road safety is at the heart of everything we do. Every 24 seconds someone is killed on a road and more than 1.3 million people die on the world’s roads every year. Road crashes are the leading cause of death for young people aged 5–29.
It is estimated that in a crash, as little as a 1mph increase can mean all the difference in a road traffic accident. The message is clear in Road Safety Week; the higher the speed, the longer the stopping distance, the harder the crash and the greater the risk of death and injury. JMDA are supporting Brake this week and raising awareness through our social media campaign ‘No Need To Speed’.
Cherril Barker, Founder and Director at JMDA Design explains, “We have supported Brake for many years and the important work they do in aiding road safety. As part of Road Safety Week we are highlighting their 2020 campaign for ‘No Need To Speed’ through raising awareness of the importance of speed in road traffic accidents, through our social media platforms Instagram, Twitter, Facebook and LinkedIn.” Cherril adds, “It’s our ongoing mission to reduce fatalities on our roads through our innovative child car seat design and our support of Brake is part of that commitment.”
Brake’s vision is a world where everyone moves in a safe and healthy way, as part of our normal day. They work to stop road deaths and injuries; support people bereaved or seriously injured in road crashes; and campaign for safe and healthy mobility for all.