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Preparing for the end of R44 in child car seat design


As a global leader in designing child restraint systems (CRS) having designed 115 child car seats in our 30th year in the industry, we have been preparing for the end of R44 for many years. This change will impact on the continuation of EU sales from September 2023. Details regarding the CRS regulation ECE R44…

Can integrated styling and new materials aid child car seat safety?


Having every single element of the child car seats being designed as an integral part of the whole seat, rather than separate elements, gives child restraint systems (CRS) design an integrated and homogeneous identity. Integrated styling means all the parts are designed and styled, keeping in mind the entire picture of the seat and not…

The balance of safety and uniqueness in CRS design


In the Child Restraint Systems (CRS) sector which is heavily regulated, and safety-standards driven, creativity now leads together with mechanical and technical challenges. With the increasing demand for a well-built seat, that combines a solid mechanical structure, with a custom-made dressing over it, manufacturers and retailers are asking for products that are different and completely…

Can new materials enhance brand positioning in strollers?


The strength of fashion and brand power is now a key factor in driving stroller sales. Creating stroller envy enables brand distributors to command a higher price for their products in a saturated marketplace and new materials can help their stroller stand out from the crowd. There has been a massive increase in the demand…