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The importance of prototyping in the product design process


The final stage of the product design process involves taking the new product concept and creating a prototype to initiate a final concept and mock-up. Review and refine your design To finalise the initial concept creation stage, designers, as well as the design studio in general, create a 3D prototype that’s going to be either…

Creating an award-winning concept during the design process


Our 30 years’ experience at JMDA Design ensures we are experts in initial concept creation to inspire, motivate and energise a product design project. Initial Concept Creation This is the stage where the initial concepts take shape, following on all the ideas, suggestions and notes that were collected early on in the design process, during…

Using mood boards and briefing to bring an idea to life


The people behind the mood board is the real key to making a product come to life and this is how JMDA use this part of the process to realise innovative design: Why use mood boards and briefing? This is the practice of collating and sorting all the references and ideas from the initial brainstorming…

Ideation the driving force behind the product design process


Great product design has the ability to change how we live, creating opportunities to explore new ways to how we react with situations, and evolve and adapt to change. At the start of the product design process, brainstorming and ideation lead as creativity is a crucial part of innovation and a fundamental element of breaking…

Our Awards


JMDA is proud that products we designed have received
recognition with industry and category awards.